‘Tis the Season! Now is the time to plan your 2018 holiday marketing campaigns.
Gen Z is a highly sought-after audience. Make sure you know how to connect with them.
For brands willing to speak to Gen Z—and listen to them—the rewards will be profound. The key, of course is speaking their language.
What’s causing the explosion of subscription-based business models?
Introducing Sign Me Up: Why Subscription-Based Models are on the Rise. It’s packed with insights and trends about where the SubCom industry came from, where it’s going, and how brands across categories are using it to get their hands on consumers’ dollars and data
Pharma Marketers: Don’t be afraid of digital. It’s never been easier to reach your health-focused audience.
From protecting consumer privacy to complying with federal regulations, digital pharma marketing comes with its own set of challenges. But new technology and targeting tactics make it easier than ever to connect with your most sought-after audience.
B2B decision makers are evolving. B2B marketers need to keep up.
77% of B2B purchasers start the decision making process with a web search.
Source: Marketo. “SEO for B2B: 3 Reasons Why you Can’t Avoid it Anymore.”
Print Delivers.
Magazine media remains a valuable part of omnichannel media campaigns
A Primer on Data for Today’s Marketer.
BIG DATA HAS BEEN A BUZZWORD FOR DECADES,
but it’s taken on a life of its own in the last 24 months. Both agencies and clients have been leveraging the power of data with varied success, until now.
People are glued to their screens, big and small.
More people are spending more time using more screens than ever before.
People of all generations use an average of 4.1 digital devices every day.
Source: State of Consumers & Technology, Forrester Research, October, 2015.
A guide to reaching the right audience at the right time,from prospective students to the people who influence them.
College attendance is expected to grow 15% by 2025. Learn the how to deliver the right message to the right audience.
Marketers are gobbling up data wherever they can find it the key is knowing what to do with it.
Print is where consumers expect and accept advertising that aligns with their passions.
For direct 1:1 communication, nothing beats the medium that delivers your message into the hands of your target audience: Print. Better yet, magazines.
Q: Can something as traditional as out-of-home compete with digital advertising? A: It doesn’t have to.
Digital OOH combines the appeal of visual media with location-specific messaging, making this form of advertising targeted, un-skippable, and interactive
2018 banking and finance trends that will help you connect with your most coveted audiences.
This comprehensive deck is loaded with essential information that marketers that mean business need to know—including the current state of banking, who the American banking consumer is, how to reach him/her, and emerging banking trends.
22 pages of agriculture industry media stats, facts, and trends.
THE INDUSTRY
CONTINUES TO GROW
AS OF 2016, AGRICULTURE IS A $7.8 TRILLION INDUSTRY THAT
ENCOMPASSES 10% OF ALL GLOBAL GROSS DOMESTIC PRODUCTS.
Globally, 2017 is expected to present $134 billion in exports, a $1 billion growth from 2016.
The majority of this growth is forecast to arise from grain and feed exports, projected to reach $29.6 billion, a $300 million increase from 2016. The main component of this growth is stronger wheat and corn production to account for a weaker rice export. Wheat and corn join cotton, and soybeans as the most commonly exported seeds.
The United States is expected to lead all developed nations with just over 2.1% annual growth in 2017.
Our gift to you: insights on how to get your share of holiday consumer spend.
Boomers and Millennials think differently. Don’t use the same marketing tactics to reach them.
49 pages of travel industry media stats, facts, and trends.
Know what’s new, and what’s next.
This comprehensive resource is filled with valuable information that impacts every industry, including actionable insights about how technology will affect consumer buying habits this year.
TECH INDUSTRY GROWTH WILL CONTINUE,
GENERATING MORE THAN AN
ESTIMATED $1 TRILLION IN REVENUE IN 2020.
Source: Forbes, 2015.
The digital world is evolving, and marketers need to stay ahead, not just keep up.
A multicultural audience analysis.
The Multicultural Factbook shows how different cultures consume media, and how marketers can tap into these consumers’ robust purchasing power.
Start Your Engines—
The auto industry will be the top ad spender in 2017, with over $44 billion in advertising.
The 2017 CPG Factbook features insights that CPG marketers need to reach consumers when and where they’re shopping.
FOR EVERY AD DOLLAR
SPENT ON MAGAZINES,
CPG ADS SEE $3.94 ROAS.
Source: NCS Announces ROAS Benchmarks Across
Media | Nielsen Catalina Solutions
Marketing to Millennials will help you connect with this sought-after audience of spenders.
Millennial consumers are highly coveted by marketers because they’re beginning to shape their shopping behavior and they have real spending power.
10 Hot Trends that will impact your digital marketing strategy this year.
