Published on May 7, 2018
Who are the members of Generation Z? What are their values? How are they different from other generations? Gen Z-ers are definitively not “Millennials 2.0” They are 72.8 million strong and by 2020 will account for 40% of all consumers. They are smart, savvy and they are change agents. For brands willing and able to speak to Gen Z – and listen to them – the rewards are real.