White Papers

Generation Z: Unique & Powerful

Gen Z is a highly sought-after audience. Make sure you know how to connect with them.

For brands willing to speak to Gen Z—and listen to them—the rewards will be profound. The key, of course is speaking their language.

Who are the members of Generation Z? What are their values? How are they different from other generations?  Gen Z-ers are definitively not “Millennials 2.0”  They are 72.8 million strong and by 2020 will account for 40% of all consumers.  They are smart, savvy and they are change agents.  For brands willing and able to speak to Gen Z – and listen to them – the rewards are real.   
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