White Papers

Sign Me Up: Why Subscription-Based Models are on the Rise

What’s causing the explosion of subscription-based business models?

Introducing Sign Me Up: Why Subscription-Based Models are on the Rise. It’s packed with insights and trends about where the SubCom industry came from, where it’s going, and how brands across categories are using it to get their hands on consumers’ dollars and data

In April 2017, subscription company websites had 37 million visitors, an increase of 831% from 2014. Marketers need to capitalize on the popularity of subcom services, and the mentality behind their growth, by constantly using data to create a personalized experience for consumers.
> Download White Paper