White Papers

The Print Effect: How Consumer Behavior & Neuromarketing Principles Prove Magazines Deliver

Print Delivers.
Magazine media remains a valuable part of omnichannel media campaigns

The Print Effect is filled with actionable insights that focus on the latest and greatest unbiased magazine research from leading universities, academicians, brand psychologists, cognitive psychologists, neuroscientist, marketing mix-modelers, and even the IAB.
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